It seems that the internet has undergone a major change of direction, at least in consumer trend, over the last few years. Whereas the prominent use historically was to find information and e-trade, we have now seen a shift of focus towards networking and communication.
Email communication has always been a staple of 'the net' and such communication capabilities developed progressively after the widespread consumer adoption of the internet. Originally businesses were essentially experimenting in the internet's infancy, clamoring to 'jump on the bandwagon'. Now, ss multimedia technologies have allowed more creativity and refinement, it has been an inherent requirement of companies to keep abreast of changes in order to stay ahead of the pack and in an increasingly competitive and global marketplace this has been vital to success. The internet essentially provides an intangible face or facade to a company that can project a certain image or desired stance in the marketplace.
Looking beyond corporate businesses we can see that the internet and networking has become just as integral for the everyday citizen as they attempt to 'sell' themselves to prospective employees, organizations or even simply peers. Networks such as Facebook, MySpace and now Ning are continually evolving in content and becomming ingrained in the day to day communications and 'functioning' of a huge number of youth, students and graduates. In this dog eat dog world, it seems the internet, and its associated technologies, have become the weapons of today that provide a competitive advantage in both personal and business spheres.
Email communication has always been a staple of 'the net' and such communication capabilities developed progressively after the widespread consumer adoption of the internet. Originally businesses were essentially experimenting in the internet's infancy, clamoring to 'jump on the bandwagon'. Now, ss multimedia technologies have allowed more creativity and refinement, it has been an inherent requirement of companies to keep abreast of changes in order to stay ahead of the pack and in an increasingly competitive and global marketplace this has been vital to success. The internet essentially provides an intangible face or facade to a company that can project a certain image or desired stance in the marketplace.
Looking beyond corporate businesses we can see that the internet and networking has become just as integral for the everyday citizen as they attempt to 'sell' themselves to prospective employees, organizations or even simply peers. Networks such as Facebook, MySpace and now Ning are continually evolving in content and becomming ingrained in the day to day communications and 'functioning' of a huge number of youth, students and graduates. In this dog eat dog world, it seems the internet, and its associated technologies, have become the weapons of today that provide a competitive advantage in both personal and business spheres.
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