Blogging is increasingly becoming the domain of the opportunistic. The recent phenomenon represents a platform for airing one's point of view, but it is now becoming an avenue for exposure and staggering financial success. Elizabeth Spiers, a blogging entrepreneur, says that “blogging is increasingly becoming a survival of the fittest—and that all boils down to who has the best content. The blogs that are going to stand out are the ones who break news and have credibility.” However, it is becoming evident that blogs need to be unique and contain an element of intrigue; a reader needs to be enticed into reading the content. It is this element that will further distinguish an interesting, readily consumed and updated blog- from that of traditional print media.
'Rose' has a blog site (http://roseb44170.blogspot.com/2007/11/blog-turned-into-book.html) which details the process and opportunities for aspiring writers to get noticed and published via initial 'blog exposure'. Just as MySpace has been a way for musicians to air their talents, many authors have been discovered via blogging. In addition, as far back as January 2005 Fortune magazine listed eight bloggers that business people "could not ignore". It is clear the blog is not a fad, in fact it is becoming more relevant every day.
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